Chapter 16 Search Engine Optimization
The best web content in the world is worthless if nobody can find it.
On today’s Web, a large percentage of your audience will find your site through a search performed on a major search engine, such as Google, Yahoo!, or MSN. Therefore, it should be your goal to rank on the first page of search results for the search keywords relevant to your content. The tasks involved in achieving this goal are known collectively as Search Engine Optimization, or SEO.
The first rule of SEO is very simple: create compelling content, and people will eventually find it, link to it, and increase its ranking. Nothing else you can do will matter as much as following this basic first rule. Put 99% of your effort into creating ...
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