Chapter 4 Marketing to the Masses

Epsilon is the leading source of marketing data. We have information on more than 250 million consumers and 120 million business contacts, and we specialize in providing marketers with the clearest 360-degree view of their customer’s lifestyles, attitudes and behaviors. It’s this information that gives you the insight and the know-how you need for better campaign performance.60

Tracking Purchases

The Wall Street Journal conducted a study that found that the nation’s 50 top websites installed, on average, 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A ...

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