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The Author Training Manual by James Scott Bell, Nina Amir

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HOW TO BEGIN:Evaluate Yourself and Your Book for Success

If you want to ensure that you and your book succeed, you must behave like an “authorpreneur” and create a business plan for your product—the book—before you introduce it into the marketplace. To do this you must spend the time evaluating yourself and your book idea to determine if you have what it takes to succeed as a businessperson—a published author—and if your idea has what it takes to compete in its bookstore category.

In the publishing industry, a business plan for a book is known as a book proposal, and we will use the standard book proposal as the foundation for your book’s business plan. A proposal provides:

  • the best free book conception and evaluation tool available
  • the most ...

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