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The Author Training Manual by James Scott Bell, Nina Amir

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Step #9Gauge If You Make a Good Publishing Partner or Indie Publisher

An integral part of your business plan involves considering how you will help your book succeed—what you will do to promote it once published. That’s what a promotion plan details and what you must produce as you complete Step #9, Gauge If You Make a Good Publishing Partner or Indie Publisher. Your promotion plan is part of the overall business plan for your book. However, it’s a plan in its own right.

This step is tied to the previous one, in which you determined if you have done anything to date to build author platform. Author platform serves as prepublication promotion for your book and for you as an author. The promotion plan you create serves as post-publication promotion ...

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