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The Author Training Manual by James Scott Bell, Nina Amir

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STEP #4: COMPARE THE COMPETITION AND DISCOVER IF YOUR IDEA IS UNIQUE AND NECESSARY

Goal: Create a competitive and competing titles analysis to evaluate if your book is unique and necessary (or how to make it so).

1. Exercise: Determine the book’s category. Where in a bookstore will you find it? On what shelf? (Example: Religion, History, Business, Self-help, Fantasy, Romance, Chicklit, etc.) If you don’t know, ask a bookstore clerk; tell them about your book (use your pitch), and ask where it would be located in the store.

2. Exercise: Begin compiling a list of competing and complementary books for your book’s business plan by searching such books on sites like:

•  Amazon.com

•  BarnesandNoble.com

•  Google.com

•  LibraryThing.com

•  Goodreads.com ...

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