Goal: Create a competitive and competing titles analysis to evaluate if your book is unique and necessary (or how to make it so).
1. Exercise: Determine the book’s category. Where in a bookstore will you find it? On what shelf? (Example: Religion, History, Business, Self-help, Fantasy, Romance, Chicklit, etc.) If you don’t know, ask a bookstore clerk; tell them about your book (use your pitch), and ask where it would be located in the store.
2. Exercise: Begin compiling a list of competing and complementary books for your book’s business plan by searching such books on sites like: