Goal: Create a table of contents (TOC) for your business plan, and evaluate it.
1. Exercise: Create a TOC to include in your business plan. Break down your book idea into the steps you want to take to ensure you fulfill your promise to the reader. Aim for ten to fifteen (or as many as necessary). If you need help, try one of these methods:
• Create a list of ten to fifteen topics you know you want to cover and put them in the order you want to cover them. Write a compelling title for each topic; you can refine it later, but this will eventually become the chapter title.
• Think of ten to fifteen common questions you want to answer for your readers. Then write creative chapter ...