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The Author Training Manual by James Scott Bell, Nina Amir

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STEP #9: GAUGE IF YOU MAKE A GOOD PUBLISHING PARTNER OR INDIE PUBLISHER

Goal: Create a promotion plan, and evaluate it.

How to Create a Promotion Plan That Helps Your Book Succeed

1. Exercise: Create your promotion plan. At the top of the page write, “The author will:” and follow with a list of bulleted action items that describe how you will promote your book upon release and in what time frame you plan to do so. You can break the list into the following categories: three months prior to publication (these should not be platform-building activities but actual book promotion activities); the day of publication; three months after publication, six months after publication, etc. Be creative. Think outside the box. Consider all the ways best-selling ...

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