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The Awakened Millionaire by Joe Vitale

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12The Sole Purpose of Money

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

—Ray Kroc

Arnold Patent wrote in his little book, Money: “The sole purpose of money is to express appreciation.”

Appreciation. Gratitude.

Simple ideas that we shouldn't reserve just for national holidays. What if appreciation wasn't just soul-nourishing? What if it was an integral tool for the Awakened Millionaire?

We must have gratitude for everything. We must appreciate the many blessings we hold dear to us, whether they be our family, our friends, our time, our passions, our communities, our homes, and our ability to feed and clothe ourselves. We know this, even if we don't practice this appreciation in our everyday lives.

Oddly enough, money has been blamed as an appreciation killer.

At times, we've struggled so hard to bring money in. But then we see it float right out through the slew of bills we must pay, the debts we owe, the mortgage, the utilities, the cost of food—it is as if money were a callous jokester toying with our happiness.

Money…a jokester?

Money…with a personality?

We, as Awakened Millionaires, know this isn't real. Yet this outpouring of money to fund our basic survival seems to be one of the greatest sources of our frustrations. But what if a twist is waiting for us to notice it?

What if the monthly bills held a secret to making even more money? “The sole purpose of money is to express ...

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