C h a p t e r T w o
Why Does Business Need a Balanced Scorecard?
MEASUREMENT MATTERS: “If you can’t measure it, you can’t manage it.” An organization’s measurement system strongly affects the behavior of people both inside and outside the organization. If companies are to survive and prosper in information age competition, they must use measurement and management systems derived from their strategies and capabilities. Unfortunately, many organizations espouse strategies about customer relationships, core competencies, and organizational capabilities ...
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