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Blackcoffee specializes in brand development
and communications for consumer brands. The
Boston-based brand positioning and design firm
was founded in 1994 by Mark Gallagher and
Laura Savard. Focusing on the convergence of
human factors and brand position, the firm trans-
forms abstract problems into focused messages
that resonate with consumers. Blackcoffee works
with a wide range of national and international
brands including Acura, Adidas/Salomon,
Converse, Hasbro, Kryptonite, MTV, Showtime,
Timberland, and Zildjian. This is the first book
Blackcoffee has authored for Rockport Publishers.
For more information about the firm visit
WWW.BLACKCOFFEE.COM
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about the author:
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© 2004 by Rockport Publishers, Inc.
First paperback edition printed 2006
All rights reserved. No part of this book may be
reproduced in any form without written permission
of the copyright owners. All images in this book
have been reproduced with the knowledge and
prior consent of the artists concerned, and no
responsibility is accepted by producer, publisher, or
printer for any infringement of copyright or other-
wise, arising from the contents of this publication.
Every effort has been made to ensure that credits
accurately comply with information supplied.
First published in the United States of America by
Rockport Publishers, Inc.
100 Cummings Center
Suite 406-L
Beverly, Massachusetts 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
Library of Congress Cataloging-in-Publication
Data available
ISBN-10: 1-59253-233-0
ISBN-13: 978-1-59253-233-9
10 9 8 7 6 5 4 3 2 1
Design: Blackcoffee
• Boston, MA
Cover Image: Scott Goodwin Photography
Printed in China
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