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Blackcoffee specializes in brand development

and communications for consumer brands. The

Boston-based brand positioning and design firm

was founded in 1994 by Mark Gallagher and

Laura Savard. Focusing on the convergence of

human factors and brand position, the firm trans-

forms abstract problems into focused messages

that resonate with consumers. Blackcoffee works

with a wide range of national and international

brands including Acura, Adidas/Salomon,

Converse, Hasbro, Kryptonite, MTV, Showtime,

Timberland, and Zildjian. This is the first book

Blackcoffee has authored for Rockport Publishers.

For more information about the firm visit

WWW.BLACKCOFFEE.COM

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about the author:

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© 2004 by Rockport Publishers, Inc.

First paperback edition printed 2006

All rights reserved. No part of this book may be

reproduced in any form without written permission

of the copyright owners. All images in this book

have been reproduced with the knowledge and

prior consent of the artists concerned, and no

responsibility is accepted by producer, publisher, or

printer for any infringement of copyright or other-

wise, arising from the contents of this publication.

Every effort has been made to ensure that credits

accurately comply with information supplied.

First published in the United States of America by

Rockport Publishers, Inc.

100 Cummings Center

Suite 406-L

Beverly, Massachusetts 01915-6101

Telephone: [phone]

Fax: [phone]

www.rockpub.com

Library of Congress Cataloging-in-Publication

Data available

ISBN-10: 1-59253-233-0

ISBN-13: 978-1-59253-233-9

10 9 8 7 6 5 4 3 2 1

Design: Blackcoffee

™

• Boston, MA

Cover Image: Scott Goodwin Photography

Printed in China

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