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Lo mejor dise
ñ
ado del mundo
World’s best-designed 7
der FREITAG, BERLIN, GERMANY, NON-DAILY, 24,999 AND UNDER
FRANKFURTER ALLGEMEINE SONNTAGSZEITUNG, FRANKFURT AM MAIN, GERMANY, DAILY, 175,000 AND OVER
THE NEW YORK TIMES, NEW YORK, N.Y., DAILY 175,000 AND OVER
JUDGES:
J. BRUCE BAUMANN, Evansville (Ind.) Courier & Press (retired)
DENNIS BRACK, The Washington Post
MIGUEL GOMEZ, Al Nisr Publishing Group (Dubai)
LILY LU, consultant at L5 Communications; Co-Founder and Executive Director SND Chinese
MARGARET O’CONNOR, The New York Times (retired)
World’s best-designed™
World’s best-designed 7
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der FREITAG
der FREITAG
Berlin, Germany
Staff
WORLD’S BESTDESIGNED™
Non-Daily 24,999 and under
TAN OSADO, PERO TAN SIMPLE. Página tras página, este semanario
entrega una continua dieta de sorpresas de forma tal que es disciplinada
y sosticada, y no chocante ni caótica. ¿Cómo logra der Freitag este
difícil equilibrio? Una fuerte arquitectura de diseño fundamental –una
tipografía sólida y una navegación intuitiva–, se combina con una
disposición renada a la elección y la muestra de contenido visual.
Profundamente rediseñado en el 2009, este periódico no tiene temor
de usar ilustraciones llamativas y originales desde la misma primera
página. Una rana iridiscente se asoma por la parte de arriba de una
de las portadas (tapas), casi exigiendo que los lectores se sumerjan
en el periódico. En el centro de un despliegue de página doble, una
maravillosa fotografía de un iglú solitario en la helada tundra ilustra la
reseña de un libro de una forma curiosamente irresistible. El color se usa
con moderación y de forma estratégica para guiar a los lectores. Semana
tras semana, hay un orden consistente en el periódico, pero que no se ve
previsible. La paleta tipográca es igualmente restringida pero su tono
no es plano gracias a una efectiva mezcla de variados pesos de la fuente.
No hay un atiborramiento o revoltijo distractor, ni imágenes inferiores.
der Freitag no tiene temor de dejar que los lectores simplemente lean.
En una palabra, este periódico es encantador.
SO BOLD, YET SO SIMPLE. Page after page, this weekly delivers a
steady diet of visual surprises in a manner that is disciplined and
sophisticated, not shocking and chaotic. How does der Freitag strike
this dicult balance? Strong fundamental design architecture — solid
typography, intuitive navigation —combines with a rened approach
to choosing and displaying visual content. e paper, dramatically
redesigned in 2009, is not afraid to use eye-catching, original
illustration, beginning on the front page. An iridescent frog peeks
out of the top of one front cover, almost demanding that readers dive
into the paper. In the center of a double-truck spread, a wonderful
photograph of a solitary igloo on the tundra illustrates a book review in
a curiously compelling way. Color is used sparingly and strategically to
guide readers. Week after week, there’s a consistent order to the paper,
but it does not seem predictable. e typographic palette is similarly
restrained but its tone is not at, thanks to an eective mixture of
varying weights of one font. ere’s no distracting clutter or inferior
image. der Freitag isn’t afraid to let readers just read. e paper, in a
word: delightful.
8 | e Best of News Design | 31
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der FREITAG
World’s best-designed 9World’s best-designed 9
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der FREITAG
10 | e Best of News Design | 31
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der FREITAG
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