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UNA MEZCLA NOTABLE de elementos visuales se
despliega a lo largo de las páginas del tamaño de una
frazada de este periódico alemán de gran formato. En
vez de hacer que las historias sigan formas inexibles, los
diseñadores de este dominical crean soluciones originales
de narración sobre la base de las demandas de contenidos
especícos. En una página, una historia se relata más
bien a través de paneles de 24 fotos del tamaño de la
pantalla del iPhone. Algunas páginas después, una pintura
renacentista de enorme tamaño permite a los lectores
experimentar la obra artística ricamente detallada, y relata
una historia con potencia. El efectivo uso del espacio en
blanco y de la grilla (retícula), junto con el juicioso uso del
color en la tipografía, contribuye a una claridad general.
Y una atención rigurosa para mantener una variedad de
largos de texto hace que el periódico sea sustancioso pero
eminentemente digerible. El resultado es un periódico
inquebrantable en su respeto por el tiempo, el intelecto y
la curiosidad de los lectores.
FRANKFURTER ALLGEMEINE SONNTAGSZEITUNG
Frankfurt am Main, Germany
Staff
WORLD’S BESTDESIGNED™
Daily 175,000 and over
A REMARKABLE MIX of visual elements unfolds across
the blanket-size pages of this German broadsheet.
Instead of driving stories into unbending forms, the
Sunday paper’s designers craft unique storytelling
solutions based on the demands of specic content.
On one page, a story is best told through panels of
24 iPhone screen-size pictures. A few pages later, a
Renaissance painting, played huge, allows readers to
experience the richly detailed artwork, and powerfully
tells a story. Eective use of white space and the grid,
coupled with judicious use of color in type, contributes
to overall clarity. Rigorous attention to maintaining an
assortment of text lengths makes the paper substantive,
yet eminently digestible. e result: a newspaper that is
unwavering in its respect for readers’ time, intellect and
curiosity.
FRANKFURTER ALLGEMEINE SONNTAGSZEITUNG
12 | e Best of News Design | 31
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FRAnKFURTER AllGEMEInE sonnTAGsZEITUnG
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FRAnKFURTER AllGEMEInE sonnTAGsZEITUnG
14 | e Best of News Design | 31
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