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Title: Lida Baday/Fall/Winter 2011

Firm: Concrete Design Communications

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Title: National Theatre Wales

Firm: Elfen

Client: National Theatre Wales

Statement:

For the launch brochure we didn’t have any

content to work with because the theater hadn’t

decided on any productions. The only thing

we had was its manifesto—what it was going

to set out to do. The creative process for the

brochure was based around a photographic

trip around locations in Wales to show the

landscapes. We wanted a format that accentu-

ated the landscapes. The resulting format is like

a broadsheet newspaper. It can be taken apart

and used as a poster.

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Title: National Theatre Wales

Firm: Elfen

Client: National Theatre Wales

Statement:

For the launch brochure we didn’t have any

content to work with because the theater hadn’t

decided on any productions. The only thing

we had was its manifesto—what it was going

to set out to do. The creative process for the

brochure was based around a photographic

trip around locations in Wales to show the

landscapes. We wanted a format that accentu-

ated the landscapes. The resulting format is like

a broadsheet newspaper. It can be taken apart

and used as a poster.

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206

Title: Music Friday

Firm: Go Welsh

Art Director: Craig Welsh

Designer: Scott Marz

Client: Music For Everyone/Lancaster, PA

Client Industry: Arts/Culture

Printer: Engle Printing

Method: Web

Paper: 50 lb Offset Newsprint

Statement:

This sixteen-page publication used to highlight

the city of Lancaster’s free summer Music

Friday concert series and the first annual “Keys

for the City” public street piano project.

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Title: SLUM Lab

Firm: Paperwhite Studio

Art Director: Isaac Gertman

Client: Variance Objects

Client Industry: Fashion

Printer: J.S. McCarthy Printers

Method: Offset Lithography

Colors: 4-color process + soft touch varnish

Photographer: Molly DeCoudreaux

Statement:

S.L.U.M. Lab (Sustainable Living Urban Model)

is a one hundred-page, large-format newsprint

publication that brings the perspectives of

urban planners, architects, and students from

all over the world together to work toward an

understanding of the link between urban plan-

ning, ecology, and poverty alleviation.

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