Chapter 7 Are We on Pace to Reach Our Goals?
Measures that are on pace to achieve goals, along with key metrics for TV and social media for the current month.
Author: Ryan Sleeper
Organization: Evolytics LLC
Scenario
Big Picture
Despite valiant efforts to get everyone in your organization to rely on interactive dashboards, certain executives insist on receiving a weekly one-page summary of key revenue, TV ratings, and social media measures. Although your organization tracks hundreds of measures, each executive asks for a custom report that contains only certain measures.
The executive using this dashboard doesn't want to spend more than two minutes reviewing the findings and is particularly concerned with seeing if revenue key performance indicators are on pace to reach the company's goals.
Specifics
- You need to provide an at-a-glance executive summary of key measures to executives via email.
- You need to show how the organization is performing at the moment but also in the context of how the organization is performing for the entire year.
- You need to normalize different measures so that performance is easy to compare even though scales for the various measures are different.
- Executives need to see progress toward a goal for various revenue measures as well as period-specific TV and social media ratings.
How People Use the Dashboard
This is a terrific example of a personalized, ...
Get The Big Book of Dashboards now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
