The Big Book of HR, Revised and Updated Edition

14

Employee Engagement

In his book, Employee Engagement 2.0, Kevin Kruse says, “Employee engagement is the emotional commitment the employee has to the organization and its goals.”¹

How engaged is your workforce and why are organizations so focused on employee engagement? Leaders everywhere are focused on increasing the engagement of their employees. Increasingly we’re seeing that employees, especially Millennials, get bored easily with their work and start looking for some new challenge to spark their interest. The Corporate Leadership Council says that engagement is employees’ commitment to their organization, how hard they work, and how long they stay as a result of that commitment. They say that highly committed employees try 57 percent harder, ...