CHAPTER3

DESIGN

Images

The aim of art is to represent not the outward appearance of things, but their inward significance.

—ARISTOTLE

Your idea might sound great on paper, but can it move past the page?

As a presenter, your goal is to create change. You want to change worldviews, habits, mindsets, and sometimes just your audience’s morning routine. But your goal is to have people walk in one way and walk out another. Otherwise, you did not make the difference that you set out to make. When you weigh all the tools at your disposal as a presenter, you need to consider one of the most powerful: design.

As noted earlier, if content is king, then design ...

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