CHAPTER TWELVE
Collaborate Radically
A friend once asked me, “Does it really matter if I use green cleaning products or drive a hybrid car?” I answered the way I always do. “You’re one of seven billion people on the planet, so of course it doesn’t literally matter … but of course it does.”
Strength in Numbers
Everything we do adds up to collective impact, so it all matters. The weird dichotomy of impact versus no impact is hard to grasp; we feel small in the face of global challenges. But surprisingly, companies as large as countries ask the same kinds of questions: Does it really matter what we do? Can we really have an impact alone? Even an entity the size of Walmart, with US revenues nearing 2 percent of US GDP, cannot unilaterally transform ...
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