Preface

Understanding and retaining people is most often cited as the number one challenge in business, and the top question leaders ask is: How do we hire, manage, and retain our people? While running a business may be hard, it turns out that managing people is even harder.

This is the reason people turn to the Birkman personality assessment: to improve their lives and their working relationships with those closest to them. For more than six decades, millions of individuals have used our positive-psychology tool in over fifty countries, and our client list has grown to include Fortune 500 companies, nonprofit groups, educational and faith-based organizations, mom-and-pop shops, couples, and families. As CEO of Birkman International, I receive ...

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