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The Book of Road-Tested Activities by Elaine Biech

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Chapter 4

Creativity and Innovation: Most Important in a Complex World

If you asked most people for a general definition of creativity, they would likely say that it is the ability to create something new or view something differently. If you followed up with a question on the importance of creativity in business, you would no doubt be told that creativity was extremely important, if not vital, to an organization’s long-term success and competitiveness.

Interestingly, the fifteen hundred CEOs interviewed for IBM’s 2010 Global Chief Executive Officer Study (mentioned in the introduction to Chapter 3 of this book) also identified creativity as the most important leadership quality and predictor of success in the marketplace. The CEOs in the study ...

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