The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

CHAPTER 3

THE LEFT HEMISPHERE: USING ANALYTICS

Disruption occurs when someone listens more carefully to customers, or better anticipates what customers might want before they even realize it themselves. Most companies are disrupted because they lack the will and courage to disrupt themselves first.

—Walt Bettinger, CEO of Charles Schwab

We’re still in the early days of an analytics revolution. Vast amounts of data are increasingly available for all kinds of companies, from the oldest incumbents to the newest disruptors, from high tech to low tech, in industries ranging from products to services. Data has enormous potential to improve your offerings, enhance your customer service, and sharpen your marketing messages, while simultaneously helping ...