PRAISE FOR
THE BRAINS AND BRAWN COMPANY
“If you’re still wondering whether your company is destined to be a disruptor or an incumbent, you may be asking yourself the wrong question. Robert Siegel’s The Brains and Brawn Company is a must read for any leader looking to fearlessly embrace the advantages of both mindsets—and push the boundaries of what their organization can accomplish.”
—Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson
“In this timely book, Robert Siegel brilliantly challenges the common wisdom about competitive advantage, providing a new, essential roadmap for emerging stronger, creating value, and achieving success. The Brains and Brawn Company is a must-read for both established and future company leaders.” ...
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