The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

PART III

THE BRAWN COMPETENCIES

It’s usually not exciting. It’s not as sexy as inventing a new AI technology. And it’s hard. But being good at brawny capabilities is increasingly becoming a required competency for all organizations, whether they have a digitally native DNA or not.

In this section we will look at the importance of logistics (the spine), how making things is changing from the past but is still a crucial attribute (hands), operating at scale in a global world (muscles), driving and managing an ecosystem (hand-eye coordination), and sustaining a reputation and brand over time (stamina). Once again, in each chapter we will look at companies that have wrestled with, and often excelled at, each of these physical attributes.

As with ...