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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity by Julia Shepard Stenzel, Nathalie Laidler-Kylander

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References

Introduction

Edelman. 2012. Edelman Trust Barometer. http://www.edelman.com/trust/2012/.

Kylander, Nathalie, and Christopher Stone. 2012. The role of brand in the nonprofit sector. Stanford Social Innovation Review 10 (2): 35–41.

Chapter 1

Austin, James. 2000. Strategic collaboration between nonprofits and businesses. Nonprofit and Voluntary Sector Quarterly 29 (1): 69–97.

Bartone, Paul T., and Linton Wells II. 2009. Understanding and leading porous network organizations. Washington D.C.: National Defense University Center for Technology and National Security Policy.

Bulloch, Gib. 2009. Development collaboration: None of our business? London: Accenture. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_Development_Collaboration_none_of_our_Business.pdf ...

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