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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity by Julia Shepard Stenzel, Nathalie Laidler-Kylander

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List of Figures, Tables, and Exhibits

Figure 1.1: Key Trends Impacting Nonprofit Brands
Table 1.1: The Nonprofit Brand Paradigm Shift
Table 1.2: Principles of the Brand IDEA Framework
Figure 2.1: Differences Between For-Profit Brand Management and the Brand IDEA
Figure 3.1: Sample Perceptual Positioning Map
Figure 3.2: The Impact of Differentiation and Positioning on Competition and Duplication in the Nonprofit Sector
Figure 3.3: The Building Blocks of Nonprofit Brand and the Brand IDEA Framework
Figure 4.1: The Role of Brand Cycle
Figure 8.1: Interrelationship of Brand Integrity, Brand Democracy, and Brand Affinity
Table 8.1: Conduct Research and Assessments
Table 8.2: Drive Alignment
Table 8.3: Support Brand Ambassadors
Table 8.4: Create ...

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