SEVEN

Where You’re Going: Mapping Your Point of Arrival and Making a Plan

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.

—JACK WELCH

WHAT DO WE MEAN BY “POINT OF ARRIVAL”?

When you accepted your position as general manager, you knew that your overall objective would be to arrive at an improved business situation as seen through the eyes of most or all of the relevant stakeholders—shareholders, customers, suppliers, senior management, employees, and community constituencies. But we use the term “point of arrival” in a specific way. Your point of arrival isn’t some vague statement about improvement. Rather, the point of arrival is a set of carefully defined, numerically ...

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