Copyright

Net Promoter® is a registered trademark of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

NPSSM is a service mark of Bain & Company, Inc.

BothbrainTM is a trademark of Bain & Company, Inc.

WaMu Free CheckingTM is a trademark of Washington Mutual, Inc.

NimblicityTM is a trademark of Borealis AG.

Frappuccino® is a registered trademark of Starbucks U.S. Brands LLC.

Delta Sky Miles® is a registered trademark of Delta Air Lines, Inc.

Demand Flow® is a registered trademark of JCIT International.

Immediate Response® Vehicles is a registered trademark of The Progressive Group of Insurance Companies.

Diamond SPECTM is a trademark of International Truck and Engine Corp.

THE BREAKTHROUGH IMPERATIVE. Copyright © 2008 by Bain ...

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