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The BS Dictionary
book

The BS Dictionary

by Bob Wiltfong, Tim Ito
April 2020
Intermediate to advanced content levelIntermediate to advanced
340 pages
8h 38m
English
Association for Talent Development
Content preview from The BS Dictionary

WIIFM idiom WIIF-M 1. Abbreviation for “What’s in it for me?” 2. A focus on defining the benefits of something for your audience.

BS Definition: Kind of the opposite of it takes a village.

Origin: The origin of this expression goes back to at least the early 20th century, as part of an effort for sobriety. In January 1909, John M. Sutherland wrote an oft-cited poem about self-indulgent drunkards in The Temperance Cause—a publication of the Massachusetts Total Abstinence Society (sounds like a fun group)—with the following passage: “The saloon-keepers ...

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Publisher Resources

ISBN: 9781950496174