6
Sales Training
Sales training is a significant aspect of sales enablement. There is a battle cry among some in the profession recently that “Sales enablement is not just training!” That is true; so at the start of this chapter, I want to be clear about a few things:
• Yes, sales enablement is not just training, as I hope the broad nature of the building blocks shows.
• The importance of this collaboration with other functions will be evident as we progress through this building block and look closely at what we are training.
That said, I also am not going to downplay the importance of training nor the transformative power of this building block. Teaching your sales force how to get the best possible results and guiding them through the implementation ...
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