References and Recommended Resources
Systems Thinking
Cabrera, D., and L. Cabrera. 2018. Systems Thinking Made Simple: New Hope for Solving Wicked Problems. Plectica Publishing.
Rutherford, A. The Systems Thinker Series Book Series. amazon.com/gp/bookseries/B083BKYG7C/ref=dp_st_1083162101.
Buyer Acumen
Buyer Persona Development Masterclass. Training with Tony Zambito. tonyzambito.com/buyer-persona-development-master-class.
Revella, A. 2015. Buyer Personas: How to Gain Insight Into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. New York: Wiley.
Buyer Engagement Content
Albee, A. 2015. Digital Relevance: Developing Marketing Content and Strategies That Drive Results. New York: Springer.
Sales Support Content ...
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