References and Recommended Resources

Systems Thinking

Cabrera, D., and L. Cabrera. 2018. Systems Thinking Made Simple: New Hope for Solving Wicked Problems. Plectica Publishing.

Rutherford, A. The Systems Thinker Series Book Series.

Buyer Acumen

Buyer Persona Development Masterclass. Training with Tony Zambito.

Revella, A. 2015. Buyer Personas: How to Gain Insight Into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. New York: Wiley.

Buyer Engagement Content

Albee, A. 2015. Digital Relevance: Developing Marketing Content and Strategies That Drive Results. New York: Springer.

Sales Support Content ...

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