6 Future trajectories in business model studies

DOI: 10.4324/9781003215097-7

“Business model” and “business model innovation” have become buzzwords in the truest sense of the word. Or have they?

In many popular, practitioner, or academic papers, the term “business model” is used and often quite freely so. The business model innovation community tends to use the term in its true meaning. Many others, though, use it solely to denote the way an organization earns its income, and even more authors ...

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