The Business Model Innovation Process

6 Future trajectories in business model studies

DOI: 10.4324/9781003215097-7

“Business model” and “business model innovation” have become buzzwords in the truest sense of the word. Or have they?

A buzzword is a word or phrase … that becomes very popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used to impress others.¹

In many popular, practitioner, or academic papers, the term “business model” is used and often quite freely so. The business model innovation community tends to use the term in its true meaning. Many others, though, use it solely to denote the way an organization earns its income, and even more authors ...