The Business Model Book

Table of contents

1. Cover
2. Title page
3. Contents
4. Dedications
5. Acknowledgements
6. Publisher’s acknowledgements
7. About the authors
8. Foreword
9. Brief notes on the text
10. How to use this book
11. Introduction
12. Part 1 The business model
    1. 1 Real business models
    2. 2 A brief history
    3. 3 No shortcuts
    4. 4 What we know for sure
13. Part 2 Business model elements – the RTVN framework
    1. 5 Making resources work for your business
    2. 6 Transactions in a business model
    3. 7 Designing business models for value
    4. 8 Narratives and business model storytelling
14. Part 3 The right business model at the right time
    1. 9 RTVN for pre-venture opportunities
    2. 10 The Lean Canvas for start-ups
    3. 11 The Business Model Canvas for growth
    4. 12 Beyond basic business models
15. Part 4 Business model innovation
    1. 13 The business model cycle
    2. 14 Business model change and innovation
    3. 15 Sustainable business models
    4. 16 Back to business model basics
16. References
17. Index
18. Endorsements
19. Advertisements
20. Imprint