Chapter 1
Real business models
‘I don’t have a business model.’
Sal Khan, founder of Khan Academy, which has delivered billions of free education lessons to students around the world
Until the dot-com boom of the late 1990s, no one needed to explain a business model to run a successful organisation. Today, scholars, managers and consultants insist that the business model is the holy grail of organisational survival, scale and profitability.
Have no doubt, the ‘business model’ can be an important, effective tool in the manager’s toolkit. Organisational leaders should know the basic elements of a business model and how those elements work together. A business model provides valuable insight into every organisation, regardless of industry, ...
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