The Business Model Book

Chapter 8

Narratives and business model storytelling

‘Completing a business model and identifying its critical parts is only that first step, the hard part is getting it off the “drafting board” and making it something tangible and potentially commercially viable for those around you to engage with.’

Paul Hobcraft

Business models are unique because they require a narrative. A great business model tells a coherent, convincing and executable story.

Entrepreneurs and managers embraced the business model because it appealed to their sense of intuition. A great business model can be quickly and clearly communicated to everyone, inside and outside the organisation. Viable business models have to make sense: to you, your organisation and your customers ...