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The Business of Streaming and Digital Media by Michael Hoch, Dan Rayburn

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CHAPTER 1

Why Get into Streaming and Digital Media?

1.1 The key question is not can you build a streaming business, but should you?

Streaming is hot, no question about it. This book is in your hands because you have some driving need, burning issue, or passing curiosity. Maybe your company has recently started a streaming project, or maybe you’ve been streaming for years. Perhaps you build the technologies that make streaming possible, or perhaps you are wondering what kinds of businesses, apart from adult entertainment, can possibly make money with streaming. You are not alone. Streaming has survived from its buzzword start through its blacklisted backlash to become a major movement in nearly every industry. From the obvious such as media/entertainment ...

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