CHAPTER 3

The Four Keys to a Profitable Streaming or Digital Media Business

3.1 Given these technology issues, what should you focus on when building your digital media business?

Given the technology issues of Chapter 2, what are the critical components for building a profitable digital media strategy for a consumer-based service or an internal user group? This chapter builds on the previous technologies overview to provide an understanding of the following digital media businesses or services.

•    The four key principles of a stable digital media strategy: scalability, security, intelligence, and quality

•    How to distinguish between the relevant and the irrelevant choices that a digital media unit must make around these principles based ...

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