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The Business of Streaming and Digital Media by Michael Hoch, Dan Rayburn

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CHAPTER 4

It’s Not Child’s Play: Learning from the Pitfalls of the Past Three Years

4.1 In the Internet land grab and rush for revenue, early companies forgot to manage the costs for streaming and digital delivery

As streaming media technology started to become popular in the late 1990s, many companies focused heavily on either the technology or the content side of the equation. They neglected the business surrounding their content and mistakenly paid little attention to the costs associated with creating, securing, and distributing their content. They also got so caught up in the marketing hype of needing to advertise that they were using the newest technology and they sacrificed user adoption and accessibility. Sidetracked by technology, companies ...

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