CHAPTER 7

Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business

7.1 The Internet can significantly impact other areas of a media business

Every corporation knows the value of the Internet in its success. From e-mail, Web sites, and online ordering to inventory tracking, customer relationship management, and fulfillment, the Internet has quickly established itself as a tool that allows you to work smarter, more efficiently, and on a global scale. Streaming and digital media technology and applications are no different.

As you have read in previous chapters, the successful implementation of a streaming or digital media infrastructure can and should have a positive direct impact on the rest of your business. ...

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