Contents
1 Market Opportunity and Segmentation: The Diverse Role of Studios and Networks
Market Opportunity and Segmenting the Market
Defining Studios by Their Distribution Infrastructure
What Does Distribution Really Mean?
Range of Activities—Distribution Encompasses Many Markets
Relative Size of Distribution Revenue Streams
Demise of Historic Joint Ventures
Branding and Scale Needs: Online Giving Rise to a New Era of Joint Ventures?
Studios as Defined by Range of Product
Range of Labels and Relationships
Brand Creation versus Brand Extension
Windows and Film Ultimates: Life-Cycle Management of Intellectual Property Assets ...
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