Book description
For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas.Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the management issues involved in professional and competitive conferencing.
Providing clear, up to date and detailed information on every aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference business who want to grasp the key elements for success in the future.
Table of contents
- Front Cover
- Halftitle Page
- Title Page
- Copyright
- Contents
- Preface
- Part One: The Conference Business
- Part Two: Facilities and Services
-
Part Three: Management Issues
- 9 The organization and staffing of conference venues
-
10 Some issues in the marketing of conference venues
- 10.1 Introduction
- 10.2 The organizational buying process
- 10.3 Determinants of the buying process
- 10.4 Marketing for new business
- 10.5 Marketing for repeat business
- 10.6 Marketing of the conference destination
- 10.7 Priorities in venue marketing budgets
- 10.8 The role of conference placement agencies
- 10.9 Assetmanagement
- 11 Conference planning
- 12 Trends
- Glossary
- Appendix 1 Growth of the UK conference market
- Appendix 2 Organizations in the conference business
- Index
Product information
- Title: The Business of Conferences
- Author(s):
- Release date: November 2009
- Publisher(s): Routledge
- ISBN: 9781136359507
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