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The Business of Creativity: An expert guide to starting and growing a business in the creative sector by Michael Jacobsen

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CHAPTER 7: What To Do Next

Having read this far you now have the key ingredients to start and grow a business, fund it and get it off the ground. It is important that you next work out how to integrate your business with your life.

Many people I have spoken to or mentored come to me with great business ideas already well thought out, but they just can’t transition from theory to practice. Even people who have launched one or more businesses before suffer from this. It can become like stage fright.

Don’t get stuck in the theory! There is never a perfect time to make the leap. You should make it as soon as you feel only a little uncomfortable about it because if you wait until you feel completely comfortable then get ready for a lifelong wait. ...

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