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The Business of Creativity: An expert guide to starting and growing a business in the creative sector by Michael Jacobsen

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Concluding Thoughts

How to become a professional business person without losing your creative streak

Passion is defined by the Oxford English Dictionary as “a strong and barely controllable emotion”. This is the emotion felt by most creative sector entrepreneurs. For these people, working becomes an obsession and sleeping under the desk or pulling all-nighters to design, code or write becomes an ordinary part of life.

In a creative business, entrepreneurs need to use their imagination for the creative part and business acumen to transition from a hobby to a commercial business. The fallacy that profit is a dirty word and that creative business is not a bona fide business has been shredded by today’s business society. Creative industries ...

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