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The Business of Creativity: An expert guide to starting and growing a business in the creative sector by Michael Jacobsen

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CHAPTER 1: Curtain Up, Getting Started In Business

The Ingredients for Success

One of the things I am constantly witnessing is how obscure the path seems to be for entrepreneurs wanting to get into business in the creative industries. It is often opaque at best. Many creative entrepreneurs therefore understandably struggle to work out where to begin when aiming to turn their burning passion into a commercial start up.

As a consultant and mentor for creative sector businesses and entrepreneurs this is the No. 1 question I see from creative start ups – “Where do I start?” The other two key issues I see are concerns over finance (“I don’t have any money, I can’t start a business!”) and an overall lack of knowledge about business structure. ...

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