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The Business of Creativity: An expert guide to starting and growing a business in the creative sector by Michael Jacobsen

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CHAPTER 2: How To Set Up Your Business

Setting up your business is important. In my experience as an entrepreneur, investor and mentor, the most fatal mistakes are made at the beginning. I’m not saying entrepreneurs need to adopt an administrative, managerial attitude to business. What I know is that there are some clear steps to get your head around early on that will set you up in the best way structurally, mentally and financially.

There are many decisions which people just aren’t aware are milestones, such as setting the vision; deciding to buy a business or simply setting up a new one; determining the optimal business structure; and deducing if there is one business system that will allow you to operate more efficiently and profitably ...

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