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The Business of Influence: Reframing Marketing and PR for the Digital Age by PHILIP SHELDRAKE

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The Influence Scorecard and OSM

You’ll recall that the creation of an office of strategy management is an increasingly common response in organizations seeking to increase the effectiveness with which they coordinate the communication of corporate strategy, the execution of strategic initiatives, and organizational alignment. The OSM also continually kicks the tyres.

Influence strategy falls squarely within the OSM’s remit, with the Chief Influence Officer taking the associated ‘integrator’ role.

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