The Business of Influence: Reframing Marketing and PR for the Digital Age

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Influence Capability Maturity Model

The Software Engineering Institute maintains the Capability Maturity Model – a model for improving software development processes pioneered via the collection of actual field data to help to determine best practice. The Influence Scorecard might spawn the development of an influence capability maturity model for the improvement of influence processes. Perhaps this might build on the research begun in The Future for Marketing Capability report by the CIM and Accenture.¹¹⁹

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