Chapter 10

Case Studies


How to Make $250 Million and Lose it, in a Year: The Story of the Film Business—by Stephen Greenwald

In the mid-1980s, I was working as a financier for Dino DeLaurentiis, and we believed that if we could put the infrastructure in place to distribute and produce films, our company would be competitive, and we would make a lot of good movies.

At that time, the company had no assets.

In 1985 DEG acquired the assets of Embassy Pictures, a film company started in the 1950s by Joseph Levine, first with movie theaters, then he began producing and acquiring films. The main asset of the company at the time consisted of 250 films, including hits like The Producers, The Graduate, Carnal Knowledge, Nevada Smith, and Lion In Winter ...

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