Chapter 1
Seeing the Big Picture in a Crowded App Store Marketplace
Living in Los Angeles, there’s no shortage of Hollywood clichés. There was a time when it seemed like everyone I met—no matter their profession—was working on a screenplay.
Now they’re all working on their own iOS apps!
And who can blame them? It’s a testament to the soaring popularity of the iPhone, iPod touch, and iPad. There’s money to be made in the App Store, and everyone wants in on the action.
We’ve all read about the success story of indie developer Steve Demeter. His Trism game, along with many of the 500 other apps that were included in the initial July 2008 launch of the App Store, experienced an overwhelming explosion in sales. With some price tags as low as 99 ...
Get The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
