Chapter 8
Exploring the Freemium Model with In-App Purchase
In-App Purchase was one of the more exciting and highly anticipated features introduced in iPhone SDK 3.0. The option to integrate e-commerce within both free and paid iOS apps opened up a new frontier for developers to create additional revenue opportunities beyond just traditional app sales. In-App Purchase enables you to sell subscriptions, services, virtual goods, and add-on content, such as premium features or additional game levels—all within your app.
With average app prices being so low and coming with free updates, it's important for you to embrace new business models to better monetize continued development costs. It's time to get creative! In this chapter, we'll explore ...
Get The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
