Chapter 2. Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research

So, you think you have a good idea for an iPhone or iPad app? Make sure it's a great idea. No amount of marketing will help sell a bad app. Sure, you may have excellent coding skills with the ability to produce a performance-optimized, high-quality application, but if it's based on a poorly conceived concept, it won't stand a chance in today's crowded App Store.

In this chapter, you'll learn how some good old-fashioned detective work can help test the validity and marketability of your app concept. Analyzing what your competition is doing right and wrong will give you the insight needed to truly refine and improve your ideas into a unique app that stands ...

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