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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, Second Edition by Michael Schneider, Dave Wooldridge

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Chapter 3. Protecting Your Intellectual Property

This chapter was contributed by Michael Schneider, a technology transactions attorney and iPhone developer. As an attorney, Michael works with clients on intellectual property and technology-related contracts, helping them build, monetize, and protect their products. As an iPhone developer, Michael has published a number of successful apps, including TouchType, Private-I, and the Andrew Johnson series of self-help apps.

When you build an iOS app, you are creating intellectual property. Unlike traditional businesses, software companies typically are not valued based on physical assets. As you grow your business, you probably won't build factories or buy fleets of trucks. The value of your business ...

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